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Video on Demand (VOD), also referred as on-demand television, movies-on-demand, allows users to watch movies and TV shows over cable, satellite, or broadband network. The movies can be downloaded entirely onto a setup box or can be viewed while itís streaming over the internet. Users can pause, rewind, and fast forward the content while they are watching. It works like a virtual VCR.

There are many advantages of VOD - you can access to hundreds of movies instantly. With just a press of button or a click, you can have movie download to you setup box or PC. Best of all, you can start watching instantly without having to wait for the download to complete. Decide to watch them later? You can keep the movies for up to 24 hours. Itís a spontaneous entertainment. You donít need to drive to a video store or have to wait for your DVDs come in mail.

Although VOD gives you instant gratification of movie entertainment, there are some disadvantages compared to online DVD rental by mail Ė first, you need to download software or buy a setup box before you can download movies. There are just over 5,000 titles available in any single VOD provider today, while online DVD rental service such as Netflix carries over 55,000 titles. The quality of the downloaded movie is great, but not as good as DVD or the upcoming HD-DVD or Blue-Ray quality. There is a 24 hour viewing license for the movies you download, which mean you will have to finish watching with the 24 hour period. With online movie rental by mail, there is no time restriction, you can keep the DVDs for as long as you want.

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